I didn't get into websites because I liked making websites.

I got into them because I became obsessed with how a digital experience can change the way people perceive a business.

My background sits across e-commerce, marketing, branding and digital strategy. That perspective shapes how I approach every project — I've seen what happens when a business looks smaller online than it actually is.

I don't just ask what the website should look like. I ask what the business needs people to think, feel and do.