Norvan Cycles
Category
Retail / Product / E-commerce
Year
2026
Position
Making a small bike workshop read like a serious performance brand.
01
The challenge
Handbuilt frames were competing against global brands with far larger marketing budgets and far weaker stories.
02
The idea
Sell the craft, not the spec sheet — build the experience around the making of the bike and the terrain it was designed for.
03
The experience
Full-bleed product storytelling, a configurator-style build page, and a checkout stripped to the fewest possible decisions.
04
The result
Placeholder — add the outcome here once results are confirmed with the client.
Placeholder — replace with confirmed results